About the project

BESS Solutions is a B2B company offering battery energy storage systems that help businesses reduce electricity costs, manage peak demand, and improve energy resilience. The brand was built entirely from zero — no existing identity, no visual guidelines, no templates.

My role

I led the full visual development of the brand: identity system, social media visuals, website design, and event campaign materials — creating a cohesive presence across digital and physical touchpoints from day one.

The solar industry plays it safe — muted tones, corporate restraint. SoliTek does the opposite. Bold teal, yellow, and deep navy make the brand impossible to ignore on a trade show floor or a product sheet.

The solar industry plays it safe — muted tones, corporate restraint. SoliTek does the opposite. Bold teal, yellow, and deep navy make the brand impossible to ignore on a trade show floor or a product sheet.

Special Celebration Edition

The solar industry plays it safe — muted tones, corporate restraint. SoliTek does the opposite. Bold teal, yellow, and deep navy make the brand impossible to ignore on a trade show floor or a product sheet.

Special Celebration Edition

Brand in action